Condescending tone. I had to actively try to ignore it so I can take what I can from this book without getting angry. Author pushes his business and brokerage in general pretty hard which is very but kept me wary of bias for the entirety of the book

Great book: approachable, well-written, and informative. Yes, there is content particularly favorable to the author's own brokerage firm, which becomes surprising once you realize that being a Kingsbridge client requires having about half a million dollars just to get started. That has implications for putting to use the knowledge imparted by the book, because Kingsbridge is the only brokerage named, and the author spends a not-insignificant amount of time cautioning would-be buyers about bad brokers. The combination seems to answer Tolley's own question, i.e. why more people aren't doing this: if they've saved up hundreds of thousands of dollars, they're not enthusiastic about handing it over for a potentially bad deal, and it takes a while to come up with more hundreds of thousands of dollars to reach the Kingsbridge threshold. One might wish the author had seen fit to name even one brokerage that operated in the market for businesses valued at $1-2 million instead of three.But that's just some personal frustration I'm feeling right now, you know? I really don't mean to detract from the book. the information here is great. it helps you see things quite differently than the way we're typically told to look at them, and while it might be unattainable for most of us, it does help illustrate why it is that people who own businesses continue to exist in a class by themselves under all economic conditions.

I'm glad I read this book. I didn't like the narrator's sarcastic voice and the author spent about 1/3 of the book trying to convince the reader of the benefits. I learned a lot and there were plenty nuggets of wisdom. I would have enjoyed better anecdotes and maybe more depth on other aspects of acquisition.