How to Change Minds: The Art of Influence without Manipulation

Written by:
Rob Jolles
Narrated by:
Rob Jolles

Unabridged Audiobook

Release Date
June 2013
4 hours 52 minutes
Persuade, Don't Push!

Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles's wise advice-illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories-will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion.
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A waste of nearly 5 hours of my time. Lots of boring stories relating to the most basic principles on how to influencing others.

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I really enjoyed the narration.

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Charity P.

It’s like a 5 hour rant on how to be a mediocre sales person. There were maybe 3 minutes of useful tidbits. This book turned me off to the the author. Definitely rememberable but not in a good way. First and last book I’ll listen to or ready by him.

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Did not like it.

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