Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement-skills that are also effective in the workplace. By applying seven “magic” words in a business setting, David offers tools for effective and persuasive communication.

You will learn:
The secret word that Harvard psychologists discovered is the key to unlocking human motivation
How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you
The number one mistake that managers make during 1-on-1's, and the one simple word that can fix it all
What Dale Carnegie dubs “the sweetest sound in any language”
How one tiny word can instantly change someone's mind for the better
The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down
How the infamous “But Eraser” works and why so many people mess it up
The REAL magic behind the word “thanks”

The seven words:
Magic Word #1 - Because
Magic Word #2 - 'Name'
Magic Word #3 - If
Magic Word #4 - But
Magic Word #5 - Absolutely
Magic Word #6 - Thanks
Magic Word #7 - Help