Negotiating from the Inside Out: A Playbook for Business Success

The best strategic negotiators take advantage of self-esteem or self-image issues they uncover in their negotiating partners. These professionals have mastered more than the tactics. They have mastered the inner game of negotiating. You can too.



Negotiating from the Inside Out helps you overcome internal obstacles and master the skill of negotiating, using proven principles from Sandler. The book shows you how to deliver a positive outcome even when you are facing stressful negotiation situations . . . by anticipating your counterpart's likely moves, strengthening your position, and planning your own moves as early as possible. It also identifies the twelve classic gambits top negotiators are likely to throw your way—and shows you how to respond.