The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience

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Written By: Todd Olson

Narrated By: Basil Sands

Date: November 2020

Duration: 8 hours 15 minutes

Summary:

There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.

This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: a holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences; a guide to setting goals for product success and measuring progress toward meeting them; a playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product; strategies for soliciting, organizing, and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap.

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Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience

by Todd Olson

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Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience, Todd Olson
Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience, Todd Olson
This title is due for release on November 10, 2020.

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Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience, Todd Olson
This title is due for release on November 10, 2020
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Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience, Todd Olson
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Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience, Todd Olson

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