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Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand

Unabridged Audiobook

Date: July 2020

Duration: 8 hours 52 minutes

Summary:

Tactical Transparency is based largely on interviews with leaders and communicators in companies that have achieved measurable success though the implementation of transparency strategies. This book is written for those executives and professional communicators who are looking to learn about and create a transparency strategy for their organization in order to remain competitive. This book will: Help organizations determine their readiness for transparency and the steps that need to be taken to get ready Explain the business rationale for transparency and explore the risks inherent in maintaining a non-transparent relationship with constituent audiences Provide 'how-tos' to show how a company can effectively communicate its transparency  Identify aspects of blog/new media netiquette--an important but often misunderstood part of engaging in transparency.

Genres:

Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand

by Lynne D. Johnson, John C. Havens, Shel Holtz

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Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand, Lynne D. Johnson, John C. Havens, Shel Holtz
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand, Lynne D. Johnson, John C. Havens, Shel Holtz
This title is due for release on July 20, 2020.

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Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand, Lynne D. Johnson, John C. Havens, Shel Holtz
This title is due for release on July 20, 2020
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Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand, Lynne D. Johnson, John C. Havens, Shel Holtz
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Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand, Lynne D. Johnson, John C. Havens, Shel Holtz

We will send you an email as soon as this title is available.