Dr. Gary S. Goodman is great to have in your corner. Bestselling author of two dozen books, an expert guest on CNBC and media worldwide, he is a negotiation pro and attorney. Consultant to many prominent financial firms such as Discover Card, American Express, and Morgan Stanley, he is also a sought after keynote speaker.
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Salespeople: Stop Shooting Yourselves in The Wallet! Most sales training programs offer the same old pointers: Always be closing, keep it simple, stupid, and ask for referrals. You know these cliches. Selling Is So Easy, It's Hard is the first program t... SEE MORE