DAVID S. DUNCAN is a senior partner at Innosight. He’s a leading thinker and advisor to senior executives on innovation strategy and growth, helping them navigate disruptive change, create sustainable growth, and transform their organizations to thrive for the long term. He is a graduate of Duke University and earned a PhD in physics from Harvard University.
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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premi... SEE MORE