LEE CARTER is President of maslansky + partners, a language strategy firm based on the single idea that 'it's not what you say, it's what they hear.(TM)' Lee oversees a diverse range of communication and language strategy work for Fortune 100 and 500 companies, trade associations, and non-profits in the U.S. and globally. As a television news personality and researcher, she doesn't rely on traditional polling for her unique insights into US politics; rather, she analyzes voters' emotional responses to help understand and empathize with them on a more visceral level. The reaction matters, but the 'why' behind it matters more. It was this approach that allowed her to accurately predict the results of the 2016 Presidential election and primaries.
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The secrets to persuading anyone, at work and in life, from a top communication strategist. In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to ... SEE MORE