Joe Federer is the former Head of Brand Strategy at Reddit. Prior to joining Reddit, he worked at leading PR and advertising agencies. Joe has developed numerous successful content strategies for Google, Amazon, McDonald's, Bud Light, Coca-Cola, Toyota, Audi, Charles Schwab, and S. C. Johnson, among others.
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Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online space... SEE MORE