Matt Fitzgerald is an acclaimed endurance sports writer, coach, and certified sports nutritionist. He has authored or coauthored more than 25 books, including The Comeback Quotient, Running the Dream and How Bad Do You Want It? Also an award-winning journalist, he has written for Bicycling, Maxim, Men’s Journal, Outside, Runner’s World, Shape, Triathlete, and other major magazines and websites.
An All-State runner in high school and an All-American triathlete as an adult, he continues to compete at a high level as both a runner and a triathlete. He has coached other endurance athletes since 2001. He is a cofounder of 80/20 Endurance, an Internet-based training resource of runners and other athletes.
The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades and now science is learning why it's true. In his fascinating new book How Bad Do You Want It?, coach Matt Fitzgerald examines more than a do...[SEE MORE]