Get 3 audiobooks free with a 30-Day Free Trial Sign Up Free

The 22 Immutable Laws of Branding

Author:
Al Ries , Laura Ries
Read by:
David Drummond
Read Read Own Own

Unabridged Audiobook

Listen Free Now
  • Listen free with a 30-day free trial
  • Choose 2 bonus VIP books
  • Enjoy 10,000 always free books
Ratings
Book
16
Narrator
2
Release Date
April 22, 2014
Duration
8 hours 9 minutes
Summary
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Reviews
Profile Avatar Peter A Sep 2020

The content of the book was very good, although the internet chapters were dated as this was written so long ago

Profile Avatar Bruno S Mar 2017

Some "immutable" laws are completely misleading. Examples that are used to support the laws have been buried by the law they followed. I believe that there are some laws we can still claim they are immutable. But by believing that there's a formula or laws for branding is the first step to building a failing brand.

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Author: Al Ries
Read by: David Drummond
Listen Free Now Get any book plus
2 bonus VIP books
1 book added to cart
Subtotal
$24.99
View Cart