The NBA Story: How the Sports League Slam-Dunked Its Way into a Global Business Powerhouse

What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.

Today’s NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn’t always so glamorous.

The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of each and every organization within the league.

Through the story of the NBA, you’ll learn:


- How to keep a dream alive when it seems like no one wants to see it come true.
- How a company can find their way out of a financial crisis.
- How presentation is the secret sauce to the success of any show.
- And how a company can build a loyal fanbase who will do anything to keep them on top.