The One Minute Negotiator: Simple Steps to Reach Better Agreements
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Date: December 2010
Duration: 2 hours 19 minutes
“We all face negotiations every day…If you walk into battle with the simple
principles of The One Minute Negotiator in mind, you’ll walk away with what
you want and leave the other person happier for having done the deal.”
–Dave Ramsey, bestselling author of The Total Money Makeover
Negotiation impacts every aspect of our lives, from the deals we strike on the job, to our relationships
with family members and neighbors, to the transactions we make as customers. Yet most people
do anything they can to avoid negotiating—it makes them uncomfortable, nervous, even frightened.
This plague of negotiaphobia is what Don Hutson and George Lucas are here to remedy.
Hutson and Lucas tell the tale of Jay Baxter, who sells more than anyone else in his company but
finds himself in trouble because his profit margins are so slim—he’s giving too much away to close
the deal. Enter the One Minute Negotiator, who teaches him a three step negotiating process that
not only helps him make more profit but can be applied anywhere, on the job or off. The key to the
process is flexibility. No two negotiations are alike—one strategy cannot fit all. The One Minute
Negotiator teaches you four viable strategies and shows you how to choose the one best
suited to the situation, your own inclinations, and the strategy being used by the other side.
Besides the obvious benefits, conquering negotiaphobia will reduce your stress level. You’ll
never walk away thinking about what you should have asked or what you might have gotten.
Instead, with the tools Hutson and Lucas provide, you can confidently and consistently guide any
negotiation to the best possible conclusion.