Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand

Unabridged Audiobook

Written By: Joe Foster

Narrated By: Elliot Fitzpatrick

Date: October 2020

Duration: 7 hours 56 minutes

Summary:

The remarkable story of how Joe Foster developed Reebok into one of the world's most famous sports brands, having started from a small factory in Bolton.

Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film Chariots of Fire - as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born.

At first, money was so short that Joe and his wife had to live in their rundown factory, while the machinery that made the shoes was placed around the edge of the floor, because it was so weak it could have collapsed if they'd been positioned in the middle. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become a global phenomenon, when they were the first to latch onto the potential of the aerobics craze inspired by Jane Fonda. Soon, Reeboks were being seen on Hollywood red carpets and even in the film Aliens, where Sigourney Weaver wore a pair of Reebok Alien Stompers. 

Like the international bestseller Shoe Dog, by Nike's Phil Knight, Shoemaker is a powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger. 

Genres:

Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand

by Joe Foster

has successfully been added to your shopping cart

Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand, Joe Foster
Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand, Joe Foster
This title is due for release on October 1, 2020.

Enter your email below to be notified as soon as it is available!

By clicking "Notify Me" you consent to receiving electronic marketing communications from Audiobooks.com. You will be able to unsubscribe at any time.

Already a member? Log In to add this title to your wishlist.
Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand, Joe Foster
This title is due for release on October 1, 2020
We'll send you an email as soon as it is available!

Already a member?
Log in to add this title in your wishlist
Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand, Joe Foster
Please Log in and add this title to your wishlist.
Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand, Joe Foster

We will send you an email as soon as this title is available.