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Smart Brevity: The Power of Saying More with Less


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Ratings
Book
6
Narrator
1
Release Date
September 20, 2022
Duration
3 hours 1 minute
Summary
Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.
 
In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.
 
Reviews
Profile Avatar NikiCl Oct 2024

So many notes!! Below are a few excerpts. •Put your readers first. •Most people think about what they want to say, and then diluted with a bunch of words. •Your opening sentence should be the most memorable. •Most people read only the headlines and a few lines. •Listen to the customer and data, not the voice inside your head. •Less is more and short doesn’t mean shallow. •Busy work costs money. •6 words is the ideal email subject line. •Would you read it if you hadn’t written it?

Smart Brevity: The Power of Saying More with Less

Smart Brevity: The Power of Saying More with Less

Author: Roy Schwartz
Read by: Mike Chamberlain
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