Unlabel: Selling You Without Selling Out

Unabridged Audiobook

Written By: Marc Ecko

Narrated By: Todd Haberkorn, Marc Ecko

Date: October 2013

Duration: 8 hours 49 minutes

Summary:

“Living proof that you can be a marketing and business whiz and still be a true artist.” —CNBCAs instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Eckō Unltd. and Complex Media. As Eckō explains, it’s not enough to simply merge your inner artist with business savvy—you must understand the anatomy of a brand, starting with its authentic spine.With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.Unlabel is a bold and honest approach to building an authentic personal brand and growing a bootstrap start-up into a sustainable business.

Genres:

  • Mark Rizkallah

    great book for any entrepreneur. very authentic very real and very informative.

  • Jason Comely

    Not bad. I was never into Ecko clothes, but his story was interesting and sounded honest. My takeaway is that Marc Ecko the person is a likeable guy who really strives to be authentic.

Unlabel: Selling You Without Selling Out

by Marc Ecko

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Unlabel: Selling You Without Selling Out, Marc Ecko
Unlabel: Selling You Without Selling Out, Marc Ecko
This title is due for release on October 1, 2013.

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Unlabel: Selling You Without Selling Out, Marc Ecko
This title is due for release on October 1, 2013
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