Roger L. Martin is a professor emeritus at the Rotman School of Management at the University of Toronto, where he served as dean from 1998 to 2013, and as institute director of the Martin Prosperity Institute from 2013 to 2019. In 2017, he was named the world's #1 management thinker by Thinkers50.
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A practical four-step methodology for any leader or manager facing a tough choice, and for creating integrative solutions to big, complex and pressing problems. Conventional wisdom-and business school curricula-teaches us that making trade-offs is inevita... SEE MORE