TADDY HALL is a principal with the Cambridge Group and a leader of Nielsen’s Breakthrough Innovation Project. In these capacities, he helps senior executives create successful new products and improve innovation processes. He also works extensively with executives in emerging markets as an advisor to the nonprofit Endeavor.
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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premi... SEE MORE