Cheryl Strauss Einhorn is an award-winning investigative journalist covering business, economic, and financial news for publications including Barron's, Pro Publica, Foreign Policy, and the New York Times. She is the founder of CSE Partners, a strategic consulting practice that uses her AREA Method for businesses and individuals, and also teaches the method as an adjunct professor at Columbia University-first at the Graduate School of Journalism and now at the Columbia Business School.
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Our decisions are expressions of who we are and how we move through the world. Rarely, though, do we examine our decisions or even look inward to consider the psychology of our decision-making. Instead, we often make decisions based on what we call ins... SEE MORE