Scott D. Anthony is a senior partner at the growth-strategy consulting firm Innosight and the author of Dual Transformation, The Little Black Book of Innovation, and The First Mile, among other books.
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You have a great idea, now what? That first mile-where an innovation moves from an idea on paper to the market-is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren't the p... SEE MORE