Hermawan Kartajaya is the founder and executive chairman of MarkPlus, Inc., and is one of the '50 Gurus Who Have Shaped the Future of Marketing,' according to the Chartered Institute of Marketing, United Kingdom. He is also chairman of the Asia Council for Small Business and a cofounder of the Asia Marketing Federation.
In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the 'Father of Modern Marketing,' professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In th...[SEE MORE]