Rita Gunther McGrath, a professor at Columbia Business School in New York, is one of the world's leading experts on strategy in highly uncertain and volatile environments. She has coauthored several popular books, including Discovery-Driven Growth, MarketBusters, and The Entrepreneurial Mindset.
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Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditio... SEE MORE