Philip Kotler is professor emeritus of marketing at Northwestern University's Kellogg School of Management, where he held the S. C. Johnson & Son Professorship of International Marketing. His books have been translated into more than twenty-five languages.
In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the 'Father of Modern Marketing,' professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In th...[SEE MORE]