Dale McConachie has been in Christian radio for thirty-two years. He has also been active in providing radio play-by-play of professional baseball and basketball, including the Minnesota Twins radio network in 1993. He considers being able to record the Bible to be the most wonderful blessing of his vocational life. Audio Bibles voiced by Dale have been purchased in all fifty states and in many countries.
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Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear prospective customers down until they eventually bought. But we are no longer in charge—the... SEE MORE