Yvon Chouinard, a noted alpinist and environmentalist, is the founder and owner of Patagonia, Inc., which Fortune has called 'the coolest company on the planet.' He is also the cofounder with Craig Mathews of 1% For The Planet and the author of Let My People Go Surfing.
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In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible comp... SEE MORE